New "luxury" vodka launches, Burberry and Saks are both losing money faster that the governments can print it and MGM Mirage takes a gamble on Asia and the Middle East
What the world needs most in these troubled times is – a new "luxury" vodka apparently. This is an excerpt from a press release by Diamond Beverages – Aficionados of single-malt Scotch have long enjoyed the "luxury" option, as, more recently, have fans of Tequila, rum, and other distilled spirits. But what of the most popular distilled spirit in the United States – vodka? Illinois-based Diamond Beverages LLC has introduced Diamond Standard Vodka, a brand that single-handedly establishes a new "luxury" category for vodka. Utilizing the world's most expensive filtration process (diamond filtration), and retailing for $79 per 750ml bottle, Diamond Standard Vodka was introduced this month in Florida, with states including Illinois, Nevada and California set for early this summer and a national roll-out underway over the next seven months. Diamond Standard Vodka moves beyond the cluttered "Ultra-Premium," category, where vodkas priced in the $30-$40 range have long lacked clear differentiation.
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