The Wall Street Journal's glossy magazine, which is set to hit newsstands in the U.S. on Sept. 12 and Sept. 11 in Europe and Asia. "Luxury goods houses will have to rethink the way they appeal to us, the consumers, in order to survive…which ultimately means greater value, superior products and a better deal," writes Ms. Gaudoin in her cover story, "Changed State of Luxury." The magazine explores the recalibration of luxury focusing on diamonds, luxury cars, top-end real estate, accessories and travel. "Luxury is still a big business — $175 billion big — and all of us have contemplated abstinence in the past year, at least where purchasing is concerned," she added.

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The Kuwaiti owner of Aston Martin, Investment Dar Co is disposing of assets to help reduce its financial obligations as the credit crunch takes it's toll on the automotive industry, but,  Chief Executive Officer Ulrich Bez said he doesn’t expect the luxury carmaker to be sold.

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Chris Barnard, a designer with a deeply rooted passion for endurance racing, from Bloemfontein in South Africa, has revealed few details of his new super-car, simply called the Barnard.

Powered by a twin-turbo Porsche V8 engine with a power rating of 617bhp (460kW), Barnard should run from 0 to 60 mph in less than 4 seconds, with a theoretical top speed of over 240mph (386km/h).

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Luxury Automobiles

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Can superfluous high-tech gadgetry help Ford's revitalization? Apparently they think so. It plans to introduce a self-parking facility on two Lincoln models this year. If you were worried that the American car industry was going to get itself out of trouble by producing innovative new cars that met the demand for greener, more environmentally friendly vehicles, you can relax. Ford's latest gadget blows that right out of the water. Apparently Ford think Americans are "too dumb to learn how to park a car" and need a gadget to do it for them.

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The Aston Martin DBS and DB9 have achieved top honours in auto motor und sport's "Best Cars 2009" in Germany. The DBS and DB9 won the readers' vote of the renowned automobile magazine auto motor und sport coming first in the category of "Sports Cars – Imported." The prestigious prize, awarded to Aston Martin for the 2nd year running, confirms once again the deserved place in the rankings. The Aston Martin V8 Vantage, also proved to be popular with sports car fans, receiving second place in the same category.

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Oh good grief !

With car makers the world over suffering, and seemingly invincible manufacturers like Toyota posting losses for the first time ever, Mercedes thumb their noses at the whole idea and produce one of the most insane cars ever designed. The Sir Stirling Moss limited edition McLaren SLR. So limited, in fact, that you will only be allowed to buy one of these €750,000 monsters if you already own the "standard," SLR. Only 75 will be made.

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From zero to a hundred kilometers an hour in less than three seconds — that makes the Ariel Atom one of the fastest production cars on the planet. In fact, it makes your average Porsche or Lamborghini look like a little old ladies car.

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